Economics is the study of choice.
Humans are constantly choosing which goods, services, and resources to purchase or produce. They assess the risk and reward of the choices they're faced with and they act rationally. At least that's what traditional economics teaches.
The problem is most people can't truly act rationally.
And it's no fault of their own. Their choices are often limited.
- They might not have the safety net that lets them quit their dead end 9-to-5 job.
- They might not have the credit score to secure a business loan.
- They might have to forego an education so they can afford to raise a child.
Yes, people make the best decisions given the information and resources they have. But they can't make the choices they want to make. Instead, they're forced into making short-sighted decisions.
The doors they're told they can open always stay locked. Simply put, they stay stuck.
The creator economy is leveling the playing field.
An entire ecosystem has been built around helping people provide value to one another:
- Platforms allow creators to produce content to attract an audience.
- That audience consumes the content and forms a community.
This presents opportunities for creators to make money:
- Businesses pay to associate themselves with the creators via brand partnerships.
- Tools are built for creators that allow them to produce and sell their own products.
The beautiful thing is there's plenty of pie to go around. Everyone is capable of producing content—whether entertaining or informational—that at least one other person will find valuable.
Creators have more ownership than ever before. The creator economy opens doors that were once shut.
Yet people are letting the opportunity pass by...
For some, this might their first time hearing about this opportunity, so they get a pass here.
Let this stat sink in though: 52% of people globally claim to have dreams of starting their own business or becoming an influencer or creator. So most people at least know it's an option.
So only 1.25% of people who want to do it are actually doing it!
What's stopping them? Well, for one it isn't easy (and we'll get to this shortly). But we've found there are five main myths people tell themselves...
Myth #1: "I need a big idea"
You don't need a ground-breaking, innovative idea to make it in this space. Just bring yourself, your knowledge, and expertise to a niche and provide value to it.
There's an overarching process that we'll teach you, but everyone has their own unique path within it. The best time to start will always be yesterday.
Myth #2: "I'm not after fame and fortune"
Don't want to broadcast every moment of your life and be recognized at the supermarket? We can't blame you; that lifestyle isn't for everyone.
The truth is: Creator ≠ Influencer
There are so many paths in the creator economy, so you can pick the one that makes the most sense for you and the audience you're aiming to connect with.
- Don't want to be on camera? Neither do we! Start a blog or build on Twitter.
- Not an entertainer? No problem! Share educational information and you'll do great.
- Not after fame and fortune? That's OK! The creator middle class is flourishing.
You can start off as part-time creator, in fact we recommend it! It's a great way to supplement your other sources of income until it can become your full-time thing. The best part is, there are plenty of ways to generate passive income in the creator economy, so once you build a foundation you can do whatever you want.
Myth #3: "I'm not good with technology"
We'll keep this one quick: you've already done the hard part.
The tech can be learned or done by someone else.
Your knowledge and expertise can't.
Myth #4: "I don't even know where to start"
Perfectly valid, but again something that's easy to overcome. Have a scroll through the below images that illustrate the many layers and subsections of the creator economy:
All of these platforms and tools vying for your attention as a creator are both a blessing and a curse. On one hand, you have all of these companies that can help you succeed. But at the same time, they're shiny objects that can make you feel like you're missing out and distract you from the task at hand.
The key here is to find a reliable compass and chart your course. Creator Economics can be that compass for you, so you're already in the right place!
Myth #5: "I tried, but it didn't work"
As mentioned, this isn't easy. And if you don't have a reliable compass, it's borderline impossible. But we can guarantee if you're strategic and disciplined, it's very possible to find success here.
This is a game of experimentation, iteration and consistency. Your failures get you closer to your goals, and you're always just one breakthrough piece of content away from leveling up. The only mistake you can't come back from is giving up.
Creator Economics is your personal guide
Whether you're someone who's joining the creator economy for the first time, or an established creator looking to scale your business, we're here to meet you where you are:
But why should you listen to us?
We're well-versed in all areas of the creator economy:
No matter what your goals are, there's something for you in the creator economy. For some, it may be to start trading less time for more money. For others, it may be to do work they're genuinely passionate about.
This is a liberating space where people can discover and live their ikigai. It truly is a digital land of opportunity.
If you'll have us, we'd love to be a part of your journey as we continue on ours.